Credit One Bank

Consumers hate surrendering their privacy when applying for credit cards. That simple human insight became the driving force behind “Too Much Information” (TMI), an omni-channel campaign for challenger brand Credit One Bank. Built around the bank’s simplified online application, we proved that applying for a credit card doesn’t have to feel like an interrogation. The result was a 3x lift in credit card applications. The campaign earned high-profile partnerships with NASCAR and the Vegas Golden Knights while accelerating the brand's growth. Less TMI; more ROI.