Bank of America

To energize and motivate Bank of America’s mortgage loan officers during one of the industry's toughest markets, we led the creative strategy and development of the “MLO Superhero” campaign—an internal initiative that armed officers with the tools, tips and confidence to turn obstacles into opportunities. The result: the most successful internal B2B campaign in Bank of America's history—driving a remarkable 800% increase in engagement. A truly herculean effort.